If you’re currently operating a window cleaning business or plan to start one soon, let me tell you what separates a small time operator from the folks making $20,000 a month. It all comes down to marketing and service. The difference between your business and your competitors will be the consistency of service and the degree of marketing. It takes an average of seven impressions for a prospect to gain a positive impression of your brand….
If you own a window cleaning business then you better be marketing that business. Many window cleaners think if they do the best job cleaning windows then they’ll be successful with their business. This isn’t the case. How effectively you market your business is actually what will make or break a business. Unfortunately not many window cleaners know very much about window cleaning marketing. Yet effective marketing for your window cleaning business is your ticket to…
Unger is ushering in a new age of enlightenment with the launch of nLite – a brand new water-fed pole system that is set to transform the market. Watch this space.
Written by Lee Burbidge Of all the movie quotes in the world, this has got to be the one that most sticks in my mind. A line spoken by Michael Douglas in the movie Wall Street: Money Never Sleeps (2010): A fisher man always sees another fisherman. The reference is made as Mr Douglas, playing a character called Gordon Gekko, points out another ‘player’ doing the same deals as he was doing on Wall Street. Now…
Let me tell you where I stand. Amongst those who know me, I have a reputation as a straight talker. Perhaps at times I’m too straight for some people. But when it comes to working at height in general, and to ladder safety in particular, I don’t think anyone could deny that I know my stuff. Thousands of words have been written about working at height. However, it seems to me those words are often…
It was only a matter of time before Gardiner Pole Systems Ltd would enter into the ‘system’ arena. We speak to Alex Gardiner, a Director of Gardiner Pole Systems Ltd for an exclusive interview. The new system is MIRA crash tested and designed to STOP when you STOP. It is also well cheap, which means you can build up a fleet of window cleaning vans in no time. Extract from interview….. “WCM: Hi Alex, thanks for speaking…
by Lee Burbidge A nice lady called me on the phone the other day. She said, that she had been reading all about me and could I help her and her husband with a problem? I was intrigued. “How can I help you?” I started. The nice lady on the phone starts to paint a picture of an impossible position they have found themselves in. Her husband has a cleaning business that comprises of domestic window…
