It is a sad affair that an industry such as window cleaning that strives to improve its image is marred by a handful of window cleaners that have nothing more to do in their working day than to set up fake Facebook accounts and stir trouble. Facebook users that surf posts are looking for healthy banter, tips and advice. Some trolls are brash and openly admit that they like to wind up window cleaners and do…
1) Marketing without a USP USP stands for unique selling point; it is essentially what makes you unique from the other window cleaners in your town. Selling without a USP is like window cleaning without a squeegee, you might as well pack up and head back home. Sure, you can bounce along the bottom of the growth indicator, but is that really where you want to be? Even at the start of your business, bouncing along…
Some say that your choice of squeegee throughout your window cleaning life is determined by your initial entry into this great industry. The very first squeegee that you choose to pick up and attempt towards cleaning perfection is usually the squeegee you stick with for life. The weight, handle and glide forges your confidence in this amazing job you selected for varying reasons. Some happy to achieve full time pay for part time hours, some with…
