WCM speaks to Perry Tait CEO of Reach–iT

 

WCM: Hello Perry. What can you tell us about your WFP pole?

Perry: The Reach-iT MiNi is our Low-Reach water fed pole solution for cleaning Ground and First Floor. Amazingly, this 25’ Reach pole compacts to just 4’6”(1.45m).

Every week we get emails from professional window cleaners (and newbies) cleaning from 2 storey to 7 storeys, telling us how thrilled they are and how they “love their Reach-iT MiNi”. We are proud of that.

Whether you are a full-time window cleaner or an opportunist, this is the perfect lightweight carbon fibre pole.

WCM: There is something new about your poles?

Perry: We provide a one pole solution. If you want to go to 3 storeys after you have bought the Reach – iT MiNi, no problem just add one Reach-iT XT.  In the past, traditional Pole Manufacturers persuaded window cleaners to buy a 10’ pole and brush to start on the ground work and then an 18’ pole with another brush and tube kit and then a 25’ pole and brush tube set for 2 storey work and then a 35’ pole and brush for 3 storeys window cleaning.

For those professionals who want to clean higher you would then have to buy a 4-storey 45’ pole with brush and tube kit
and so on: 5 storey pole 55’ pole with another brush and tube,
a 6 storey pole 65’ pole with yet another brush and tube,
and maybe even a whopping, super expensive 7 storey pole …

What a good business it has been. What is their modus-operandi?

Confuse us with options … too many pole lengths to choose from; complex pole material options.

These poles are designed for limited usability with short and unconvincing warranties.

WCM: Could you try and put that into money for us?

Sure – nothing could be easier to answer – whatever Reach-iT pole you invest in, to start with, all future upgrades are just $35 per ft ( around GBP23).

This is amazing, because with Reach-iT, a window cleaner can grow his business one storey (11′) at a time – for just $350.

Now, just ONE JOB can pay for an upgrade and justify the investment in a higher reach.

For example, an owner of a 45ft Reach-iT PRO 4, can, for $350 (GBP220), reach 5 storeys, or 55′ !  Truly Revolutionary !

WCM: What about other poles in your range?

Perry: All of our poles are unique. We have a water fed pole solution, whilst our friends mostly sell fixed length water fed poles.

Reach-iT MiNi is 2 poles in 1, servicing the ground to 3rd storey market (35′).

Reach-iT PRO 4 is 4 poles in 1 servicing the commercial window cleaner wanting to clean ground to 4th and above.

Reach-iT PRO 4 is a high-modulus, super-strong (and still really light at 2.95kg / 6.5 lbs) telescopic water fed pole that , when you remove the last 2 sections leaves a 35′ super-strong water fed pole that is understandably lighter and easier to use!

As you clean to the ground, you can remove a further 2 sections to reveal PRO 2 – a 25′ reach pole and finally for real groundwork and balustrades, you can even remove another 2 Sections to use PRO 1 – all from the one pole system.

At the other end of the scale if you want to go from PRO 4 (45 ft) to 55 ft, simply add a Reach-iT XT, and you are at 55′, with internal tubing!

You will never buy a fixed length pole again!

WCM: Interesting? Tell us more.

Perry: Welcome to the Future: Our PATENT PENDING Modular-Scopic design is so simple, it is almost a shame that no-one else has done it.

We don’t offer poles made of different compositions. We have developed the strongest and most rigid carbon fibre composition with the lightest construction to ensure each pole is practically indestructible.

With this in mind, we offer a 2 YEAR, No-Blame full warranty on the Reach-iT Range of poles from futureofcleaning.com. We assert that you cannot break our poles from window cleaning but, if you drop them, no matter how you break it, we will replace each section: FREE OF COST and FREIGHT.

Our Policy is: Make Quality Products that don’t come back for Customers that do.

WCM: What features can you tell us about your WFP’s?

Perry: We use TRANSVERSE CLAMPS because they are natural to use. This latest clamp technology ensures your pole is easy to use. Change the length of your pole to match your conditions with the flick of a thumb.

ADVANCE MARKINGS for complete control. 
When extending each telescopic section, a red marking appears 200mm in advance so you don’t unintentionally separate any section from your pole.

POLE-SKIN keeps your pole young looking.
Encapsulating your Reach-iT Pole in a neoprene Pole-Skin protects what is perfect for long-life. Be proud of your work-mate.

END-DEFENDER adds toughness. Precision engineered stainless steel End-Caps add a new dimension of toughness to each telescopic pole section – giving them freedom to stand-alone anywhere.

EXTENDABLE GOOSENECKS reaching further. Light-weight Carbon fibre Gooseneck with interchangeable extensions give you increased horizontal reach of 30cm, 50cm or 70cm.

PERSONALIZATION as we are all about YOU!
We personalize your Reach-iT Pole on the clamp lever with a laser-engraving of your Company Logo or Asset Number.

A RANGE OF BRUSHES for you to choose. Our standard ‘workhorse’ is a flagged bristle brush. Add a monofilament brush and a dual trim brush for complete accuracy. Each has purpose.

CUSTOM-BUILT POLES, we can work with you. 
If you have a unique pole design or application, we would like to work with you to transform other industries as well. MOQs Apply.

WCM: Thank you Perry. We like the look and idea of your poles. These poles are available through local distributors in UK, USA, AUS and NZ.

There link goes at the end: www.futureofcleaning.com

 

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Xline Systems Product Demonstration Day & BBQ…

Xline Systems will be holding a product demonstration event and summer BBQ on Saturday 8th June 2013

This is an opportunity for local window cleaners to come along and see the complete product range and get hands on with the Evolution water fed pole or even to try out the Xline portable trolley & filtration systems.

Members of the Xline team will be on hand to offer advice or to answer any questions people may have.

 

 

 

 

 

 

 

 

Xline go on to say…..

“We will be putting on a BBQ and providing beverages, so fingers crossed we will get decent weather on the day!

This is a great opportunity for local window cleaners to get together, share stories and to network with people from the same industry.”

This event is being held on Saturday 8th June between 11am & 2pm and its being held at Fairfield Primary School in Stapleford Nottingham.

Location:

 

Fairfield Primary School
Toton Lane
Stapleford
Nottingham
NG9 7HB

 Click here for directions.

Saturday 8th June – 11am – 2pm

 

 

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Latest EClean Magazine is out!

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Richard Everingham will be the voice and UK representative for the Reach iT™ range.

Welcome to possibly a new name in Water fed poles.

Some of you will have heard about the success Reach iT™ poles are having in the USA yet haven’t been fully available in the UK, until now.

Richard Everingham will be the voice and UK representative for the Reach iT™ range. Please call him directly on 07454 746956 or email richard@futureofcleaning.com

 

 

 

 

So, what makes a Reach iT™ waterfed pole different from all the other poles available today?

  • Reach iT™ Mini – 25ft Telescopic + Optional 10ft Extender
    is our Low-Reach waterfed pole solution for cleaning Ground, First & Second Floors. Amazingly, this 25’ Reach pole compacts to just 4’6” ( 1.45m). Want Third Floor reach? Simply add our 10ft Reach iT™ XT
  • Reach iT™ Pro – 45ft Telescopic + Optional 3 x 10ft Extenders
    is for Professionals to clean all levels from Ground to 4 Storeys .. and is able to be raised to 5,6, and even 7 Storeys !!!  7 Sections, 1.850m, High Modulus Carbonfibre – the perfect High-Reach Pole design and construction.

Choose which pole suits your business best, every pole can be used as a single section for ground level cleaning as each section has a protective End-Cap. Simply add sections to use the pole at varying heights. There is NO NEED TO PURCHASE ANOTHER POLE.

 

 

 

 

 

 

 

 

 

 

 

 

 

2 Years “No Blame” Warranty – our guarantee of quality. This includes accidental damage to sections or clamps. That’s right!! We will replace broken parts FREE even when it’s your fault.

TRANSVERSE CLAMPS - natural to use

This latest clamp technology ensures your pole is easy to use. Change the length of your pole to match your conditions with the flick of a thumb. We don’t use glue so the clamps don’t fail.

POLE-SKIN - keeping your pole young. Encapsulating your Reach-iT Pole in a neoprene Pole-Skin protects what is perfect for long-life. Be proud of your work-mate.

A RANGE OF BRUSHES - choose your weapon. Our standard ‘workhorse’ is a flagged bristle brush. Add a monofilament brush and a dual trim brush for complete accuracy. Each has purpose. Beta 2.0

Conclusion

Reduce your business costs and buy the right pole first time, don’t become part of the “throw away” culture. One time purchase and no surprises for at least 2 years with repairs, expensive section replacements covered with your “No Blame” warranty.

No need for an “army” of poles in your vans to accommodate various sized properties.

Cleaning upto 35ft buy the Reach iT™ Mini.

Clean from ground level to 5 storey buildings buy the Reach iT™ Pro and Reach iT™ XT section.

Save Money – Save Time – Buy right first time = No nasty surprises.

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The Aqua-dapter Mk3 XL – Whats new?

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The best equipment for window cleaners

As you well know, window cleaning can be a challenging trade, whatever the weather. Hard days spent negotiating tall buildings and tricky windows can be made more challenging by the unrelenting wind and rain.

One thing that will make your job easier, however, is access to good quality, affordable equipment. This can make the difference between providing a first class service and losing a long-term customer for good.

Ettore window cleaning equipment offers an affordable range of squeegees and washers which meet industry standards. Unger window cleaning supplies also have a number of top quality products which are suitable for professional use.

Most cleaners will arrive at their first job in high spirits only to be dampened by low energy levels and inclement weather. Make sure you have a decent breakfast and wrap up with a wind resistant jacket and fleece.

Up the ladder, down the ladder, in the van, on the lawn, as a window cleaner you are always in the office, so it’s vital that you are able to access your mobile phone and diary at all times. Unger make a high quality personal bag which will make sure you don’t miss out on that next job.

Now that the work has started, you will need access to a steady supply of hot water; without this you will struggle with the easiest of jobs. You then need a decent size bucket: Unger make a very good value 28 litre variety, allowing you to clean large areas without changing water constantly.

Cleaning fluid is next on the list: here you want something that is super concentrated and doesn’t create a huge amount of foam or residue; Unger liquid is our product of choice although it is slightly more expensive than Brite’s equivalent.

As the day draws on you will be glad you packed that essential item, the flask. Be sure to break the day up with a cup of tea or two, although with luck your delighted host will bring out the biscuit tin.

A high quality, sturdy squeegee is one of your most important tools. To save time you can now buy squeegees which double up as washers, allowing you to wash and wipe in one easy motion: the lightweight Ettore Backflip is the best; if you require a larger alternative, the ErgoTec Ninja is also very good.

 

 

 

 

 

Unless you have elastic arms, there will be some windows which are always out of reach. The Ettore Interlock extension pole will fit the Backflip squeegee and give you additional reach of 12 feet. A ladder however, will allow you to get up and close; the Abru Double-Extension Ladder is our favourite and will give you a safe and sturdy solution up to 25 feet. Tough stains? The Unger ErgoTec Glass Scraper will allow you to remove difficult window stains like chewing gum and a chamois leather will give you a winning finish.

Once the job is done you can finally head indoors, safe at last from the wind and rain. That is unless, of course, you have neglected another of your prized assets: the van; you want to project a positive image at all times, so make sure you keep it clean, windows ‘n all!

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Cleaning Show 2013 – A Great Success

A staggering 11,341 visitors attended this year’s Cleaning Show, making the three day event which closed its doors on Thursday, 21 March a great success for both visitors and exhibitors alike.
Martin Scott, Exhibition Sales Director, said: “The Cleaning Show 2013 exceeded all our expectations and was a clear demonstration that the UK cleaning industry continues to thrive despite tough economic times. In 2011, 7652 visitors attended the event so to find out that over 11,000 people attended the show this year is an incredible increase.

“As organisers we were struck by the quality of the 160 plus exhibitors and the amount of genuine innovation on show. We welcomed almost 50 new exhibiting new businesses to this year’s event and we look forward to seeing them all again in 2015 when The Cleaning Show will be held at Excel, London for the first time.”

Andrew Large, Secretary General of the British Cleaning Council said: “The 2013 Cleaning Show has been fantastic for all the trade associations in the sector. Our stand has been busy from start to finish and we are looking forward to converting all of our leads into new members. Moving to London in 2015 is an excellent move for the show and we look forward to seeing everyone there.”

Visitors at The Cleaning Show 2013

The daily window cleaning competition hosted by the world’s fastest window cleaner Terry Burrows

Gareth Leicester, Regional Manager GB for Robinsons Services, visited and said: “I was really impressed by the time attendant systems and fingerprint technology, which are both very interesting.”

Exhibitors too were full of praise for the event. Emma Wood from Disposables UK Group said: “It’s been a brilliant show. We’ve had in excess of 250 leads from quality visitors. We are very enthusiastic and are fully committed to the industry and this event. This has definitely been our best show and we have high hopes for some great return in the coming months.”

David Yli-Juuti, Vice President at Tersano said: “This has been the first show for us in the UK. We’ve met many very interesting people to follow up with from all kinds of disciplines. There was interest from varying industries such as councils, schools, facility managers and contract cleaners. It has been well worth attending. We are happy about the move to London and would recommend the show to other colleagues.”

The Cleaning Show Twitter feed proved to be an excellent new marketing tool with tweets containing mentions of @TheCleaningShow reaching over 57,000 accounts, while the hashtags #TheCleaningShow and #Cleaning Show were mentioned in posts reaching 140,000 Twitter users.

Other activities that proved particularly successful were the hugely popular seminar programme, the daily window cleaning competition, the presentation of the window cleaner of the year award and the Innovation Awards, where all the finalists and entrants were on show for the first time in the Innovation Zone area.

More information on The Cleaning Show can be found on its website: www.cleaningshow.co.uk

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April 2013 issue of WCM is now available.

Go to www.windowcleaningmagazine.co.uk to view the latest issue of WCM – April 2013

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FaceLift secures postion as Master European Distributor for Titan Laboratories

“Titan Specialist Products have seen sales grow in the UK over the last few years, Facelift have now taken on the task to help push them to the next level and into European Distributors as well as increasing the exposure in the UK….

This adds to the momentum we have picked up since relaunching Facelift giving us another fantastic weapon in our arsenal!” …. gushed Mike Howard The Face @ Facelift.

Titan’s specialist range include innovative Glass Cleaners, GlassGleam 3 & GlassGleam 4, for hard and soft water areas and the NEW GlassGleam Solar a niche application for treating Solar Panels.

Following in the footsteps of the massively successful Phoenix launch, the Titan range will be quickly added to our current distributors and we also plan to push into new distributors outside of the window cleaning industry. We see huge potential, particularly in the solar panel and post construction cleaning products. 

The Titan products cover a wide range of applications and I believe this is the beginning of Facelift moving into new areas of cleaning. 

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Facelift and the Giant Slayer – New Hollywood Blockbuster Uses Window Cleaning Tools for Special Effects

What has window cleaning and Hollywood got in common? Not that much really – but, believe it or not, a recent multi-million pound blockbuster used some window cleaning technology to help out in the special effects department.

You may have seen the adverts on TV for Jack the Giant Slayer which was released across the country and stars some Hollywood heavyweights including Stanley Tucci, Ian McShane, Bill Nighy and Ewan McGregor.

 

So what has this to do with window cleaning? Well, the production company making the film contacted Facelift Cleaning Systems looking to solve a problem they were facing. The movie features a ‘lot of giants’ and as these were to be created by CGI, the actors needed a point of reference to perform against. The idea was to attach a giant ‘head’ to a long pole and  give the correct giant height that the actors could see and react to.

The special effects department were using standard type poles but were having issues with lightness and rigidity, so they contacted Facelift, a world renowned water fed pole manufacturer, to help them come up with a viable solution. The Facelift Carbon range was suggested and after rigorous testing, proved ideal. The water fed poles were then modified and fitted into a harness that the operator would wear while acting out the scene.

So when you’re sat in the cinema with your kids, fighting over popcorn, you can impart the knowledge that a window cleaning pole was used in the magic of making the Giants come to life. Who said window cleaning isn’t glamorous!

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