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Residential window cleaning Vs Facebook ads
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By Lee Burbidge Let us assume you want to grow your residential window cleaning business. If you don’t because you have the income you want and you are happy where you are right now then move along, trust me, there is nothing to see here! On the other hand, if you want to grow a BUSINESS, or if you are just starting out then listen up. There is a certain distinction that needs to be qualified…

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How to win a residential bid in 8 minutes
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This title is a little precise dont you think? But so true! It just happened to me JUST now and it happens to me all the time. It’s so efficient, most of the time that I felt I needed to share this with you. Its Monday morning as I write at 9.24am. I took an enquiry 9.12am. Simone asked if I could give her a quotation for a regular window clean. She used to have a guy but he turned…

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Radius Bomb Software – probably the best marketing tool your business will have to date.
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Next month Josh Latimer releases a powerful advanced mapping tool that allows the user to target a single house or a single neighbourhood and then with a click of a button sends mailers out to the selected properties. The software looks so user friendly it’s insane. By simply grabbing an area you can ‘radius’ off an area of your choice. Want all those very expensive villas in the millionaire’s row? Select, click and your mailers are…

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Top 5 marketing mistakes for your window cleaning business.

1)   Marketing without a USP USP stands for unique selling point; it is essentially what makes you unique from the other window cleaners in your town. Selling without a USP is like window cleaning without a squeegee, you might as well pack up and head back home. Sure, you can bounce along the bottom of the growth indicator, but is that really where you want to be? Even at the start of your business, bouncing along…

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