1) Marketing without a USP USP stands for unique selling point; it is essentially what makes you unique from the other window cleaners in your town. Selling without a USP is like window cleaning without a squeegee, you might as well pack up and head back home. Sure, you can bounce along the bottom of the growth indicator, but is that really where you want to be? Even at the start of your business, bouncing along…
Some say that your choice of squeegee throughout your window cleaning life is determined by your initial entry into this great industry. The very first squeegee that you choose to pick up and attempt towards cleaning perfection is usually the squeegee you stick with for life. The weight, handle and glide forges your confidence in this amazing job you selected for varying reasons. Some happy to achieve full time pay for part time hours, some with…
So, my alarm rang out on my iPhone at 5 AM mid week. It was not to take my self into the High Shine office in order to organise the work schedules and it was not for me to be on any site for any reason whatsoever. No – this was Window Cleaning Magazine work and I was about to rise, brush my teeth, shower and get ready for my journey to Northampton, UK. It had…
Peninsula are the UK’s largest employment law and health and safety consultancy. They have been involved in the Window Cleaning Magazine for a couple of years now with the inclusion of their microsite of which you can find on WCM website ( look for the Peninsula tab) Recently, we have been talking to Peninsula about helping members of the Master Guild of Window Cleaners as well as visitors to the WCM website. We are pleased to…
It is announced that Round Partner is to become the official sponsor of POV: Window Cleaning, the new WCM TV documentary due to start filming in the summer of 2015. For those that do not know, POV ( Point Of View) will be filmed in a reality show format. The program will be following up to 5 window cleaning companies across the UK in their day to day activities and challenges. So what is Round Partner?…
There is no doubt about it, with one of the largest number of members in its group, every window cleaner on Facebook who frequents window cleaning groups would of been on Window Cleaning Magazine’s at some point in his or hers Facebook life. Attracting some of the biggest names in the industry, the group excels with its community providing a valuable source of ‘go to’ information. So it is of no surprise that the WCM Facebook…
Window Cleaning Magazine editor Lee Burbidge has today become the official owner of the Guild Of Master Window Cleaners. The Guild was started 7 years ago by Nathanael Jones and was never intended as an alternative to the trade associations at the time instead it was built from the start to be something different . The founding members looked closely at the huge changes that the industry had faced in recent years such as affordable…
